A sportswear retailer based in Texas will be the anchor for Aurora, Firefly Park’s 18-story residential tower, which will open in the fall of 2027

FRISCO, Texas, Feb. 12, 2026 — It was announced today that a Texas-based sportswear retailer has signed a lease for 16,653 square feet on the ground floor of Aurora, the 18-story high-rise residential community at. TYLER’S will be the first retail tenant in the 217-acre mixed-use development, occupying approximately 13% of the project’s phase-one retail space. represented Wilks Development in the transaction.

The new location will be TYLER’S ninth store in Texas and is scheduled to open in the fall of 2027, along with the first phase of Firefly Park. Phase one will include approximately 123,000 square feet of retail, 420 residential units, approximately 175,000 square feet of office space, and a hotel.

“TYLER’S is a perfect fit for Firefly Park and the experience we’re creating,” said Kyle Wilks, President and CEO of Wilks Development. “Their energy and authenticity match our vision for a highly walkable, nature-forward destination in Frisco’s evolving urban landscape.”

“Firefly Park embodies exactly what we seek when opening a TYLER’S in a new community. It is a thoughtfully designed, family-oriented space centered around connection and shared experiences, supported by a team whose values align with ours. Firefly Park creates a natural gathering place where we can be more than just a retail store and contribute to the local community. We’re excited to be part of a destination that truly feels like home,” said Dale Grimes, owner of TYLER’S.

Upon full completion, Firefly Park will have 4 million square feet of Class A office space, 400,000 square feet of retail, dining, and entertainment, 1,200 hotel rooms, 230 townhomes, and 1,970 residential units, with a 45-acre park featuring ponds, an illuminated art walk, trails, and year-round gathering spaces as the anchor.

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About Firefly Park
Firefly Park is a 217-acre mixed-use development by Wilks Development in Frisco, Texas, featuring residences, retail, dining, office, and 45 acres of connected green space. Scheduled to open in