BEIJING, Nov. 12, 2024 — The 28th National Winter Swimming Championships in 2024 concluded successfully on November 10 at Jingpo Lake Scenic Area in Mudanjiang City of northeast China’s Heilongjiang Province, showcasing the power of sports events in boosting snow and ice tourism.

This year’s championships drew nearly 700 winter swimming enthusiasts from across the country. Swimmers immersed themselves in the breathtaking natural landscape of Jingpo Lake, displaying their resilience and skills, creating a captivating spectacle for visitors and spectators.

The lake’s stunning scenery and the warm hospitality of the event organizers left a lasting impression on participants.

Bao Rongqing, leader of a swimming team from Xinjiang, shared that all 11 members of their team were visiting Jingpo Lake for the first time and were amazed by its natural beauty. They plan to recommend this unique winter swimming destination to fellow enthusiasts back home.

In recent years, Jingpo Lake has utilized its geographic and climate advantages to host various sports events, including the roller skating open, ice marathon, and ice Dragon Boat race. In 2022, it was recognized as a national sports tourism demonstration base by the General Administration of Sport and the Ministry of Culture and Tourism.

By hosting high-quality sporting events, Jingpo Lake has transformed short-term visitor flow into sustained visitor retention, revitalizing the tourism market and achieving a synergy between sports events and snow-ice tourism.

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SOURCE Xinhua Silk Road