5G-A Monetization innovation Leading New Trends for Industries

BARCELONA, Spain, March 6, 2025 — ZTE Corporation (0763.HK / 000063.SZ), a leading global provider of integrated information and communication technology solutions, was awarded the “GSMA Foundry Innovation Award” for its Minimalist Private 5G-A solution at the GLOMO Awards 2025 during MWC Barcelona 2025. This award recognizes the industry’s acknowledgment of ZTE’s Minimalist Private 5G-A solution and emphasizes the collaborative achievements of ZTE and its partners in promoting digital transformation across media and entertainment, with cutting-edge applications like free-roam VR large-space theaters and gaming, along with wireless 4K production and broadcasting for new media and television.

The Minimalist Private 5G-A solution for LBE VR & Broadcasting assists the Location-Based VR Entertainment industry and broadcasters in achieving a more efficient transition to wireless technology and business upgrades. The primary advantage of this innovation lies in enabling business enhancement and delivering a fantastic user experience without sacrificing mobility, capacity, sustainability, or data security. These benefits can extend to other sectors like museums, education, and tourism due to the effective integration of mmWave, edge computing, cloud technology, and the reuse of existing 5G base station infrastructure. Specifically, for LBE VR entertainment, the Minimalist Private 5G-A solution enables entertainment providers to expand their businesses faster, more easily, and at a lower cost, without compromising the visual quality of virtual environments or requiring users to carry heavy backpacks as with some older technologies. For professional broadcasters, the Minimalist Private 5G-A solution eliminates the challenges and hazards of long cables, allowing cameramen to move more freely and produce more vivid and intimate live broadcasting content.

This technology is currently supporting numerous LBE VR entertainment centers in several cities in China, with the latest center powered by ZTE’s Minimalist Private 5G-A solution opening to the public in October 2024. These entertainment centers have significantly improved customer satisfaction, mainly due to their superior visual quality and comfortable physical experience. As a result, they can serve a greater number of customers simultaneously, a critical factor for success in a rapidly growing and competitive market.

Since 2024, ZTE has also collaborated with China Central Television (CCTV) to power the Chinese New Year Gala live broadcast, the largest TV event in China, with over 700 million viewers enjoying a more immersive viewing experience, using the Minimalist Private 5G-A solution. In August 2024, ZTE partnered with CelcomDigi and U Mobile to support RTM (Radio Televisyen Malaysia) in broadcasting the 2024 Sukma Games, the country’s largest national sporting event. The solution was used for both the opening ceremony and the sports games, contributing to the overall success of the broadcasting.

At MWC Barcelona 2025, ZTE has partnered with Mobile World Live, employing this solution for wireless live broadcasts of interviews. Additionally, an AR live streaming demonstration, powered by the same technology, is being showcased at ZTE’s exhibition stand, allowing visitors to experience the live event firsthand.

The success of ZTE’s Minimalist Private 5G-A solution demonstrates how a strong commitment, ecosystem collaboration, and a deep understanding of niche markets can significantly impact private 5G-A innovations, particularly when tailored to address the key challenges faced by professionals and businesses in vertical industries striving to deliver the best possible user experiences to their audience and customers.

The annual GLOMO Awards are the industry’s most prestigious recognition. With a judging panel of over 260 global analysts, media professionals, and industry experts this year, the GLOMO Awards 2025 celebrates individuals and companies driving innovation and demonstrating excellence in the rapidly expanding mobile industry.

MEDIA INQUIRIES:
Email:

Photo –
Logo –

“`