(AsiaGameHub) –   SBC Summit will return to Lisbon from September 29 to October 1, featuring a six-stage conference agenda that offers a comprehensive, 360-degree view of today’s global igaming industry.

Press release.- SBC Summit will return to Lisbon from September 29 to October 1, presenting a six-stage conference agenda designed to reflect the multifaceted nature of the modern igaming sector. Each stage addresses a distinct force shaping the market, with dedicated discussions on Global & Emerging Markets, Technology & Innovation, the Payment Expert Summit, the Affiliate Leaders Summit, and Regulation & Compliance.

As developments in these areas become increasingly interlinked, the agenda is structured to deliver clarity, enabling attendees to understand how key sectors intersect, evolve, and influence best practices across the global igaming landscape.

Aidan Brain, VP of Conference Production at SBC, said: “Success in today’s market hinges on mastering multiple critical factors simultaneously—from entering new markets and enhancing product offerings to navigating regulatory environments.”

The Conference Stages

The Global & Emerging Markets stage will guide delegates in identifying emerging opportunities and strategies to capitalize on them. Over three days, it challenges assumptions about established markets while providing deeper insights into high-growth regions. Sessions will examine how evolving regulations and changing player behaviors are creating new business prospects for those expanding or entering these markets.

• Day One: Emerging Markets – Africa, Eastern Europe & Central Asia, and the Middle East
• Day Two: Western Europe – The UK, Italy, the Netherlands, and Scandinavia
• Day Three: Latin America – Brazil, Peru, Mexico, and broader regional trends

The Technology & Innovation stage explores how technological advancements are transforming gaming businesses—from platforms enabling enhanced player engagement to backend systems ensuring operational resilience. Sessions will highlight ways operators can elevate user experiences, strengthen infrastructure, and leverage technology for competitive advantage.

Each day focuses on a specific dimension of tech innovation: Sports Betting Innovation, igaming Product & Design, and Marketing & CX. These tracks emphasize applying technology to develop superior products and attract more customers.

The Payment Expert Summit stage investigates how payment solutions have evolved beyond transactional functions to become pivotal in customer choice. Delegates will gain insights into constructing secure, efficient payment systems that meet growing regulatory standards. Daily themes include Fintech, AML & Compliance, and Crypto & Blockchain.

The Regulation & Compliance stage examines how global policy shifts are reshaping the industry. Covering Global Regulations, Player Protection, and Compliance Tech, this segment helps businesses adapt to stricter oversight while fostering sustainable, compliant operations worldwide.

The Affiliate Leaders Summit stage—co-hosted as part of the standalone Affiliate Leaders Summit—explores how affiliate brands are evolving from traffic providers into full-scale media enterprises. Across three days, sessions address regulatory tightening, evolving acquisition strategies, and the development of effective cross-platform campaigns via social channels. Topics range from Omnichannel Marketing Tech to the Future of Affiliate Strategy and AdTech & Analytics Innovation, equipping participants with strategic tools for modern growth. Attendance requires a separate ticket.

In addition to the five themed stages, the Super Stage at the MEO Arena returns, hosting keynote presentations by leading voices in the industry and notable speakers from outside the sector. Past speakers included Gary Vaynerchuk, Randi Zuckerberg, and Oleksandr Usyk.

The 2026 edition introduces additional educational formats for hands-on learning. SBC’s Tech Academies will cover AI, Web3, marketing, and gamification, complemented by workshops and newly announced formats. Access requires dedicated ticket add-ons.

SBC Summit unites professionals from around the world to discuss the future of the gaming industry. With an expansive exhibition hall, multi-track conference program, and extensive networking events, the event serves as a complete platform for knowledge sharing, relationship building, and commercial collaboration.

Affiliates, regulators, and C-level executives from operators can apply for complimentary VIP passes, granting access to all summit activities, including conferences, exhibitions, and networking. Other operator staff may qualify for free entry or a Business Pass, with upgrade options available.

For other attendees, various ticket tiers are offered based on individual goals. Options range from expo-only access to full VIP packages, with premium tickets unlocking exclusive conference stages, curated networking events, evening parties, and enhanced on-site amenities. Participants can also use the SBC Connect app to schedule meetings, connect with peers, and access post-event content on demand.