Zane Smith will be driving the No. 38 Aaron’s Ford Mustang Dark Horse. Lucky Dog will be present to meet fans. The “Fast Lane to Phoenix” sweepstakes is now open.
ATLANTA, June 27, 2025 — Aaron’s is commemorating its 70th anniversary this weekend by returning to EchoPark Speedway (formerly Atlanta Motor Speedway), its original home track. The race will feature NASCAR’s Zane Smith piloting the No. 38 Aaron’s Ford Mustang Dark Horse, which will showcase a Lucky Dog design. Additionally, there will be various fan-focused events aimed at reconnecting the brand with its rich racing history.
“EchoPark Speedway is close to our headquarters, and even though our customers and employees are located across the U.S. and Canada, racing here allows us to celebrate our beginnings. Seeing Lucky Dog featured on the No. 38 this weekend is the perfect way to celebrate Aaron’s 70th anniversary and share the excitement with all the fans attending this Saturday night,” stated Cory Miller, the CEO of Aaron’s.
“EchoPark Speedway and Aaron’s both prioritize providing excellent service to our customers,” said EchoPark Speedway Executive Vice President and General Manager Brandon Hutchison. “We are delighted to have Aaron’s as a partner in engaging with fans in the Fan Zone and throughout the venue as they celebrate their 70th anniversary.”
Race-Day Highlights
- Tune in: Listen to the Aaron’s story on Performance Racing Network (PRN) radio at 3 p.m. ET on Saturday.
- Meet & Greet: Fans can visit the Aaron’s Comfort Zone in the Fan Zone at 4:30 p.m. ET to meet Zane Smith and take pictures with Lucky Dog, who will be wearing his Aaron’s racing suit.
- Green Flag: Smith will start the Quaker State 400 Available at Walmart race on Saturday, June 28, at 7 p.m. ET.
A Legacy Fans Know by Heart
Aaron’s entered NASCAR in 2000 with the famous “Aaron’s Dream Machine,” a paint scheme that gained popularity over 15 seasons. After pausing in 2016, the brand’s return in 2025 strengthens its connection with consumers across generations of racing enthusiasts.
Enter the “Fast Lane to Phoenix” Sweepstakes
One lucky fan will receive a VIP trip for two to NASCAR Championship Weekend at Phoenix Raceway, from Nov 1-3, 2025, including:
- Two round-trip plane tickets
- Two tickets for Championship Weekend
- A three-night hotel stay
- $1,500 in cash
Enter now through Sept 14, 2025 at aarons.com/racing. No purchase is necessary. The sweepstakes is open to U.S. residents 18+. It is void where prohibited and subject to the official rules available online.
About Aaron’s
Aaron’s was established in 1955 in Atlanta. The Aaron’s Company is a well-known omnichannel provider that uses technology to offer rent-to-own and retail purchase options for appliances, electronics, furniture, and other home goods through its brands: Aaron’s, BrandsMart U.S.A., and BrandsMart Leasing. Aaron’s serves customers using around 1,100 company-owned and franchised stores located in 47 states and Canada, along with its e-commerce platform. More information can be found at Aarons.com and BrandsMartUSA.com.
About EchoPark Speedway
EchoPark Speedway, a top entertainment destination, is situated approximately 30 miles south of Atlanta, Ga.
Since 1960, EchoPark Speedway has been a key part of the NASCAR schedule and currently hosts two racing weekends each year, in the spring and fall. Outside of NASCAR events, EchoPark Speedway’s adaptable facilities host various events attracting visitors from various places, including Monster Jam, the Georgia State Fair, and more.
For more details on EchoPark Speedway and its upcoming events, visit EchoParkSpeedway.com.
SOURCE The Aaron’s Company, Inc.
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