Over Thirty Brands Featured, Plus Multiple Test Drive Opportunities on the Agenda

MONTREAL, Jan. 16, 2026 – The 81st Montreal Auto Show officially launches today at the Palais des congrès de Montréal and continues through January 25, 2026. Sponsored by iA Auto and Home Insurance, the event gathers over 30 automotive brands, including the much-awaited comeback of Audi and BMW.

This year’s event also includes electric vehicle test drives, a collection of exotic cars, and three immersive zones: the St-Hubert Family Zone, the Performance Zone, and the Overlanding Outdoor Zone. Attendees can also explore L’univers Gilles Villeneuve—a tribute space honoring the legendary driver—as well as the 12 Best Vehicles in Canada chosen by the Automobile Journalists Association of Canada (AJAC).                    

“The Montreal Auto Show is more than just a display—it’s a space to explore, compare, and genuinely engage with cars,” stated Bertrand Godin, the show’s spokesperson. “Whether you’re trying electric driving for the first time, bonding over your shared passion with family, or gazing at a vehicle you might never encounter again, the event is crafted to foster genuine connections between people and automobiles.” 

Getting the Most Out of Your Visit

To fully enjoy your time, buying tickets online is advised to skip lines. A minimum two-hour visit is recommended to take in all the show has to offer. For a calmer atmosphere, weekday visits are best since crowds are typically smaller. Show website:

Source:
Marilyne Gravel

Director of Communications and Marketing
Montreal International Auto Show

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SOURCE Montreal International Auto Show