ORLANDO, Fla., Jan. 16, 2026 — Sole Premise, the premium travel bag brand renowned for purpose-driven design and superior craftsmanship, is delighted to announce it has been designated the Official Bag of the College Football Playoff.
The collaboration pairs Sole Premise with one of the most esteemed arenas in college athletics, merging a common dedication to performance, preparation, and top-tier excellence.
Crafted for mobility, sturdiness, and organization, Sole Premise bags are engineered to fulfill the requirements of championship travel. From premium leather construction and reinforced hardware to thoughtfully devised compartments that safeguard footwear, apparel, and essentials, each bag is crafted for those who move with intent—both on and off the field.
“The College Football Playoff embodies the summit of preparation and performance,” stated a spokesperson for Sole Premise. “Becoming the Official Bag of the Playoff is a landmark for our brand and a manifestation of the standards we infuse into every product.”
As part of the partnership, Sole Premise will roll out officially licensed College Football Playoff bags that mirror the championship-level expectations of athletes, coaches, and professionals operating on the grandest stage of the game.
This announcement marks a momentous occasion in Sole Premise’s ongoing expansion and solidifies its position as a leader in premium, functional travel design.
About Sole Premise
Established with the belief that travel bags should toil as hard as those who carry them, Sole Premise designs premium luggage and travel accessories engineered for durability, organization, and contemporary movement. The brand’s collections blend elevated materials with practical design, serving athletes, professionals, and travelers across the globe.
Founded by Anthony Fernandez, Sole Premise originated from a genuine travel irritation: keeping valuables—especially sneakers—protected and organized while on the move. Like many travelers, Anthony frequently left his most cherished items behind out of worry they’d get damaged, lost, or mishandled when checking a bag. Determined to solve the problem, he created a revolutionary, patent-backed design that lets travelers carry nearly everything they need in one bag—without compromising style or functionality.
Today, Sole Premise is trusted by athletes and organizations across the nation and is extensively used throughout the NBA, MLB, NFL, NHL, and universities nationwide. The brand is also available in Hibbett Sports stores across the United States, continuing to widen its reach as a go-to travel solution for performance, style, and protection.
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SOURCE Sole Premise LLC