Nowadays’ Newest Offering, a Tart Yet Smooth Beverage Infused with 5mg THC, is Accessible Across the Nation in Both
Bottled Spirit and Canned Cocktail Forms
LOS ANGELES, July 1, 2025 — Nowadays, the innovative THC-infused beverage company, is introducing its boldest creation yet with the debut of its latest limited-release flavor: Lemonade! Arriving perfectly for prime summer enjoyment, this new product is now sold in both multi-serve bottles and 12oz ready-to-drink cans—each containing 5mg of THC per serving.
Crisp, tart, and effortlessly refreshing, Nowadays Lemonade offers a modern take on the classic summer drink, delivering a gentle, social buzz within roughly 15 minutes. Whether enjoying cans by the pool, savoring the spirit’s tangy taste over ice, or mixing it into a cocktail like a Nowadays Arnold Palmer, this adaptable new flavor is designed to enhance any setting this season, without the downside of a hangover.
“We are delighted to unveil our Lemonade flavor as the ultimate summer beverage for an uplifting experience,” stated Justin Tidwell, CEO & Founder of Nowadays. “This launch embodies our commitment to reshape the future of drinking, blending the timeless appeal of a beloved flavor with a daring, fresh twist to satisfy both our dedicated fans and new customers.”
This release marks the brand’s third limited-time offering for its signature bottled spirit and its first flavor expansion for canned cocktails since their introduction in August 2024. Given the positive reception and rapid sell-outs of previous limited editions—Cranberry and Cherry—Nowadays has increased production for this latest release and is offering it in two formats for the first time. Although a larger quantity of Lemonade was produced, it will still be available only while supplies last.
In addition to broadening its THC beverage portfolio, Nowadays is also extending its market reach through engagements at significant cultural events like F1 Miami and via a comprehensive partnership with Palm Tree Crew, announced earlier this month. Through these strategic initiatives, Nowadays is further solidifying its position as a pioneer in the THC beverage category and redefining how consumers celebrate life’s most vibrant moments.
Nowadays Lemonade is now accessible for direct-to-consumer purchase on with shipping to over 40 states and will soon be available in select retail locations nationwide. The THC-infused bottled spirit is priced at $68.99 for 750ml, while a six-pack of 12oz THC Canned Cocktails costs $34.00. To discover more about Nowadays, visit and follow the brand on Instagram at and TikTok at .
About Nowadays
Established in 2023 by long-standing friends and entrepreneurs, the company aims to innovate the drinking experience. Nowadays is a leading THC-infused beverage brand designed to offer a gentle, lively sensation free from the adverse effects of alcohol. Uniquely refreshing, Nowadays combines natural fruit essences with a crisp finish and minimal THC levels for truly enjoyable social moments. It can be mixed, sipped, or served over ice. Whether one chooses to drink or not, Nowadays’ bottled spirit and canned cocktails offer an uplifting option for any event. Nowadays products are accessible direct-to-consumer in over 40 states and at specific authorized retailers. To learn more, visit and follow along on social media .
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