SHANGHAI, May 7, 2025 – Baozun Inc. (Nasdaq: BZUN and HKEX: 9991), a premier brand e-commerce solution provider and digital commerce facilitator in China, announced today that it will issue its unaudited financial figures for the first quarter, which ended on March 31, 2025, on Wednesday, May 21, 2025, before the commencement of trading in the U.S. markets.

The company will conduct an earnings conference call at 7:30 a.m. Eastern Time on Wednesday, May 21, 2025 (7:30 p.m. Beijing time on the same day) to discuss the results.

The dial-in details for the earnings conference call are provided below:

A replay of the conference call will be available until May 28, 2025, accessible by dialing the following numbers:

A live webcast of the conference call will be available in the Investor Relations section of Baozun’s website at . An archived webcast will be accessible via the same link following the call.

Safe Harbor Statements

This communication includes forward-looking statements. These statements are protected under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be recognized by words such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “looking forward,” “outlook” or similar terms. Statements that do not relate to historical facts, including statements about Baozun’s beliefs and expectations, are forward-looking statements. These statements involve risks and uncertainties. A number of factors could cause actual results to differ significantly from those expressed in any forward-looking statement. These factors include, but are not limited to, Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices, or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information in this release is current as of this date and reflects assumptions that Baozun considers reasonable as of this date. Baozun does not commit to updating this information unless required by law.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leading provider of brand e-commerce services, brand management, and digital commerce solutions. It supports over 490 brands from diverse industries and regions worldwide, including East and Southeast Asia, Europe, and North America.

Baozun Inc. encompasses three primary business divisions: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). The company is dedicated to promoting high-quality and sustainable growth, driven by the principle that “Technology Empowers the Future Success.” Baozun’s business segments are focused on enabling their clients’ success and guiding them through their next stage of development.

For more details, visit .

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: 

SOURCE Baozun Inc.

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