According to Regional VP Guilherme Nazar, this feature, which is already used by 174 million Brazilians, improves usability and may encourage the use of cryptocurrencies in the nation.
SÃO PAULO, May 21, 2025 — , Binance, the world’s largest cryptocurrency platform in terms of trading volume and users, has integrated Binance Pay, its payment solution, with Brazil’s Pix system. This integration allows for instant payments in the local currency using cryptocurrencies and transfers to any individual or business throughout Brazil, the largest country in Latin America.
With this integration, Binance users in Brazil can now instantly transfer and make payments directly from their Binance exchange accounts to any bank account or to merchants who accept Pix. The digital asset’s value is immediately converted to Brazilian reais, and transactions are completed in a matter of seconds. Supporting over 100 cryptocurrencies, this launch represents the integration of Binance Pay with Brazil’s widely used Pix payment network, bringing crypto into everyday life and making it easier for users to spend digital assets in real-world transactions.
Richard Teng, CEO of Binance, stated: “The integration of Pix with Binance Pay, a remarkable achievement by the Brazilian government, represents a revolutionary step forward. It combines the speed and accessibility of Brazil’s instant payment system with Binance’s global reach and innovation. This synergy provides users with seamless, real-time transactions, enhancing the crypto experience and promoting financial inclusion to unprecedented levels.”
Guilherme Nazar, Binance’s regional vice president for Latin America, added: “This is a significant achievement as it marks the first time Binance Pay has been integrated into a national payment system globally. It enables our users in Brazil to utilize their cryptocurrencies for payments at any commercial establishment and to anyone in the country, swiftly, securely, and effortlessly, using a system they are already familiar with. This launch enhances the accessibility and usability of cryptocurrencies in everyday life and demonstrates Binance’s commitment to tailoring its global products to meet the needs of our local users.”
Pix, an instant payment service introduced by the Central Bank of Brazil, has become increasingly popular among Brazilians since its launch in 2020. Currently, over 174 million people and numerous institutions utilize the service in the country, conducting approximately 6 billion transactions each month, according to from the authority.
According to the survey ““, released by the Central Bank, Pix is currently used by 76.4% of the Brazilian population, exceeding the usage of cash (68.9%) and debit cards (69.1%).
“Payments are among the most obvious applications of cryptocurrencies. The integration of Binance Pay with Pix makes cryptocurrency payments more intuitive and familiar for Brazilians who are already comfortable with the Central Bank’s tool, thereby accelerating the adoption of digital assets in the country,” Nazar added.
Brazil ranks as the 6th-largest market in cryptocurrency adoption worldwide, with approximately 17.5% of the population owning some form of digital asset, according to data from the consultancy. A recent for Binance revealed that 42% of Brazilian investors already have exposure to digital assets, a percentage equivalent to those who own investment funds and stocks.
To learn how to use Pix with Binance Pay, click .
About Binance Pay
Binance Pay is a seamless, borderless, and secure cryptocurrency payment feature on the Binance app that allows users and merchants to pay, send, and receive crypto worldwide without incurring gas fees. With support for over 300 cryptocurrencies, it caters to more than 40 million active users and 32,000 merchants. Trusted by over 270 million people across 100+ countries, stands as the world’s largest cryptocurrency exchange by trading volume and registered users.
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