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Cendyn enhances its business intelligence capabilities by launching the CRM Analytics platform and Knowland’s return to Europe, all powered by AI-driven insights.
BERLIN, March 4, 2025 — , a global company specializing in integrated hotel technology, has improved its business intelligence offerings with AI-supported analysis. This provides hotels with smarter data and actionable commercial insights.
Cendyn is dedicated to helping hotels worldwide succeed using top-tier technology. To that end, it has incorporated AI into its CRM and Knowland platforms, providing hotel sales and marketing teams with quick access to actionable insights, which reduces the need for manual spreadsheet management and complex report generation.
With the release of CRM Analytics, Cendyn is transforming the data and insights available for hotel customer relationship management. AI-driven insights and analysis enable hotels to quickly use real-time guest behavior data to improve marketing campaigns and pinpoint crucial business drivers. Smart narratives, which succinctly summarize data, simplify and highlight trends from complex datasets, allowing hotels to take immediate action.
Following the Knowland acquisition in October 2024, Cendyn has introduced a new AI search function within the platform to better help hotels access business intelligence. This new capability is in line with current consumer search habits, allowing hoteliers to enter detailed queries as they would with standard search engines. By providing a more intuitive entry point to Knowland data, hoteliers can obtain insights more quickly and easily to identify potential business opportunities and maximize their market competitiveness.
This announcement coincides with Knowland’s official expansion beyond the US, Middle East, and APAC, and its return to Europe. Starting with London, hotels and venues will soon be able to use the platform to increase total account revenue using data-supported insights, capitalizing on increasing opportunities in the MICE sector.
According to Chris Egan, Chief Product Officer at Cendyn, “We firmly believe that using AI tools across our solution suite will allow our customers to perform their jobs more effectively and save a considerable amount of time. AI analysis is revealing aspects of our customers’ performance that might otherwise go unnoticed.”
“Hoteliers can quickly obtain the precise information they need by using long-form text for search queries and extracting tangible insights from complex data charts. This will help the industry move away from static reports and toward dynamic, real-time intelligence, resulting in more direct bookings and higher revenue. As an integrated solutions provider, we are integrating data from various sources and using AI to offer even greater business optimization in a way that has never been done before.”
The incorporation of AI for enhanced data functionality throughout the Cendyn portfolio gives the hotel sector a strong set of integrated solutions, enabling hoteliers to attract new guests, secure more direct bookings, and increase revenue.
Cendyn will be present at ITB 2025, Hall 8.1, Stand 111. Visit to learn more about Cendyn’s products and services.
For requests and further information contact:
Ryan Haynes , +44 (0)7919 510051
Katy Reilly
About Cendyn
Cendyn is a global cloud-based hospitality technology company that provides integrated solutions enabling hotels to drive revenue, maximize profitability, and build stronger guest relationships.
Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 32,000 customers worldwide in more than 150 countries, generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.
To find out more, visit
SOURCE Cendyn