Changan Auto Introduces CHANG-AN, DEEPAL, and AVATR Brands to the European Market, Marking its Entry into the EV Sector “`

Strengthening European presence with intelligent electric mobility solutions

MAINZ, Germany, March 21, 2025 —   ChangAn Automobile, a company focused on intelligent and low-carbon mobility technology, has officially introduced its three major brands – CHANG-AN, DEEPAL, and AVATR – to the European market. The launch event, held in Germany and themed “Sharing the Future,” signifies a new phase in ChangAn’s “Vast Ocean Plan.” The company aims to strengthen its commitment to technological innovation and sustainability through a fully integrated European ecosystem encompassing research, production, supply chain, sales, and operations. ChangAn plans to foster deeper connections with European consumers through investments in local talent, collaborations with regional partners, and advancements in intelligent and sustainable mobility.

The event featured the European debut of the DEEPAL S07, along with the CHANG-AN E07 and DEEPAL S05, with market launches planned for a later date. ChangAn is addressing the European demand for high-performance electric vehicles by showcasing advanced technologies in intelligence and electrification.

ChangAn’s technological innovation is globally recognized, stemming from a global collaborative R&D system across six countries and ten locations. The company has over 18,000 R&D personnel from 31 countries and regions, along with 16 technology research and product development centers, 17 technology companies, and 180 laboratories (including national-level laboratories). This positions ChangAn as a key player in the European EV market.

As part of its European launch, ChangAn is implementing a structured market entry strategy, initially targeting key EV markets like Norway, Denmark, Germany, the Netherlands, and the UK. The company intends to establish a presence in all major European markets by 2028. The European Headquarters, based in the Netherlands, will function as the central hub for business operations, while Sales companies Headquarter has been set up in Munich, Germany. With approximately 500 professionals currently employed throughout Europe, including experienced designers and engineers from Italy and the UK, ChangAn is dedicated to expanding its local talent pool to foster innovation and strengthen market engagement.

“It is great to be here in Germany,” said Zhu Huarong, Chairman of ChangAn Automobile. “ChangAn is an open and collaborative company driven by a clear mission: to lead sustainable mobility and benefit human life.”

“This year, we aim to achieve three million units in global sales, and one million will be electrified vehicles. By 2030, we aim to deliver five million vehicles a year, with three million being electrified. Together, we’re driving innovation for a better future,” Zhu added.

ChangAn Automobile is accelerating its globalization with a focus on technology-driven innovation, intelligent manufacturing, and sustainable development, aiming to establish itself as a world-class auto brand. This European brand launch is a significant step in ChangAn’s global expansion and represents the next phase of its global vision.

About ChangAn Automobile

ChangAn Automobile is a technology company dedicated to intelligent, low-carbon mobility. Its international design team includes over 915 experts from 31 countries, and its brand portfolio features CHANG-AN, DEEPAL, AVATR, and joint ventures like ChangAn Ford, ChangAn Mazda, and JMC. ChangAn offers a wide range of products, including passenger vehicles, pick-ups, and light commercial vehicles. With enhanced capabilities and industrial upgrades driven by technological innovation, ChangAn Automobile is committed to sustainable mobility innovation as it strives to become a world-class auto brand.

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