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The agreement paves the way for new opportunities in gamified advertising and Casino loyalty programs.
LAS VEGAS, April 30, 2025 – Context Networks, Inc., a leading programmatic advertising platform tailored for the gaming sector, has announced a strategic stock swap agreement with Play Globally, an innovative sports gamification company transforming real-time fan interaction. As of April 16, 2025, the agreement entails each company acquiring a 0.7% equity stake in the other, based on a shared valuation of $20 million.
This collaboration provides Context Networks with access to Play Globally’s proprietary mobile gamification platform, a technology that will enhance Context’s contextual advertising capabilities and broaden its reach within interactive gaming. Context Networks will supply the complete advertising technology stack for Play Globally’s free-to-play mobile application, facilitating dynamic in-app advertisements and branded sweepstakes tournaments that offer value to both players and sponsors. Conversely, Play Globally will benefit from Context’s ad tech infrastructure, brand connections, and expanding casino distribution network.
According to Stephen Dunham, CEO of Play Globally, “Our alliance with Context Networks bolsters our capacity to deliver value to players, casinos, and brand partners. By incorporating contextual advertising and monetization into our platform, we are improving the user experience and empowering casinos to broaden engagement in innovative, measurable ways. This agreement is in line with our long-term vision of developing a next-generation fan engagement engine, and Context is the perfect partner to help us scale it.”
In addition to mobile engagement, the app will be featured as a bonus game within casinos, granting slot players access to engaging, on-site tournaments extending beyond the casino floor. These tournaments can be continued remotely, with redemptions or point conversions requiring in-person visits, which creates a compelling incentive for repeat visits, player retention, and loyalty program participation. By combining Play Globally’s unique gameplay experience with Context’s targeted ad delivery and brand partnerships, the companies are creating a distinctive, measurable platform for interactive advertising within gaming environments.
“Our collaboration with Play Globally demonstrates our shared confidence in the future of gamified advertising, real-time fan interaction, and data-driven loyalty programs,” stated Matthew Olden, CEO of Context Networks. “Their platform is ideally suited to complement our contextual ad stack and enable our clients to develop immersive experiences that extend far beyond the casino floor.”
In February, Context Networks announced a strategic stock swap with Mobiquity Technologies, a leader in data intelligence and ad tech, underscoring their mutual dedication to transforming casino advertising. The $500,000 equity investment provided each company with a minority stake in the other, reinforcing a partnership centered on AI-driven programmatic advertising and expanding reach within the rapidly growing gaming and casino market. This initiative builds upon their successful deployments and positions both companies for accelerated innovation and growth across gaming environments.
About Play Globally
Play Globally is a sports gamification company offering a patent-pending mobile app that transforms sports data into engaging, real-time, free-to-play games and sweepstakes tournaments. By integrating sports, prizes, and interactive fan experiences, Play Globally enables fans to engage with live events while generating monetization opportunities for partners through advertising and sponsorships. For more information, visit playglobally.com.
About Context Networks
Context Networks, Inc. is a leading programmatic advertising platform utilizing private blockchain technology to provide transparent, secure, and efficient advertising solutions for the global gaming industry. Its flagship Contextual Promotions Media Network
(CPMN) equips casino operators with advanced ad-serving capabilities, creating new revenue streams and enhancing guest engagement. The company’s platform is focused on three key gaming sectors: casino, lottery operators, and iGaming platforms. For more information, visit .
SOURCE Context Networks