e& Named World’s Fastest-Growing Brand in Global 500 Report

ea7dbf7562655d1b43d5a0f013944c19 2 e& is World's Fastest Growing Brand in the latest Global 500 Brand Report

DAVOS, Switzerland, Jan. 22, 2025 — Global technology company e& has experienced exceptional brand value growth, earning the title of “World’s Fastest Growing Brand” in Brand Finance’s Global 500 Brand 2025 report, unveiled today at the World Economic Forum in Davos. This achievement signifies an eightfold increase in brand value compared to last year, reaching a record high of USD15.3 billion.

e& is World's Fastest Growing Brand in the latest Global 500 Brand Report (PRNewsfoto/e&)

This success follows a three-year transformation, unifying the company’s historical “Etisalat” brand under a single identity.

The substantial rise in e&’s brand portfolio and investment value in the 2025 report stems from investments and portfolio growth exceeding USD 20 billion, encompassing PTCL (Pakistan), Mobily (Saudi Arabia), and a controlling stake (50 per cent plus one economic share) in PPF Telecom Group’s service and infrastructure companies. This growth was further bolstered by the integration of the Etisalat brand and a 13 per cent year-on-year organic growth for e& on a consolidated basis. e& also achieved an AAA Brand Strength Index (BSI) rating, scoring 84.6 out of 100.

High-profile partnerships, such as the 15-year collaboration with Manchester City Football Club and its role as a founding partner of the Formula 1® Etihad Airways Abu Dhabi Grand Prix, have expanded the brand’s global reach, reinforcing its leadership in innovation and technology.

The brand’s ‘Go for More’ initiative

Launched as part of the group’s strategic transformation, the e& brand represents a forward-thinking vision beyond traditional telecommunications. Despite its youth, it has quickly become a technology leader, encompassing five distinct business verticals driving growth and innovation. Last year’s Brand Finance Global 500 report featured both the e& and ‘etisalat by e&’ brands; with the latter’s integration into e&, the overall brand portfolio value saw a 700 per cent year-on-year surge.

Since its 2022 rebranding, e& has redefined value delivery for global customers. Its “Go for More” brand positioning showcases a diverse portfolio spanning connectivity, digital services, entertainment, fintech, and enterprise solutions. Brands like e& UAE, Mobily KSA, and e& PPF Telecom offer cutting-edge connectivity, while platforms such as STARZPLAY, Charge&Go, and e& money enhance daily life.

Empowering individuals, businesses, and communities across 38 countries, e& has created a robust ecosystem fostering growth, innovation, and opportunities for a more connected future.

A globally significant brand

e& is also ranked among the Top 10 Most Valuable Telecom Brands globally in the Global 500 Brand 2025 report. The company has consistently received domestic accolades, including being named the most valuable brand in the UAE by Kantar BrandZ in November 2024.

The Global 500 2025 report once again recognized Hatem Dowidar as the “Telecom Guardian of the Year” for the third consecutive year. In the 2025 rankings, he secured 39th place overall and the top spot in the telecom sector.

Contact:
Nancy Sudheer
Senior Manager at e&
 

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e& Logo (PRNewsfoto/e&)

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