MUMBAI, India, Jan. 8, 2025 — Route Mobile Limited, a leading cloud communication platform service provider, has partnered with PT MRT Jakarta, Jakarta’s leading urban rail transit system, to introduce a novel WhatsApp-based ticketing system via vending machines. This solution simplifies the ticketing process, providing passengers with crucial ticket and travel information through WhatsApp for a more efficient and user-friendly experience.
With over 91,000 daily commuters and 33.5 million annual passengers, Jakarta MRT is a key component of the city’s transportation network. Currently operating a North-South line encompassing 13 stations, from Lebak Bulus to Bundaran HI, it serves as a vital transit artery, easing traffic congestion and improving urban mobility.
Using this innovative WhatsApp system, passengers purchasing tickets from MRT Jakarta vending machines receive three automated messages to enhance their commute:
- Clear instructions on QR code usage
- A unique QR code for entry at the starting station
- A unique QR code for exit at the destination station
This multi-stage WhatsApp interaction minimizes inconvenience, improves user-friendliness, and significantly enhances the passenger experience by providing immediate, dependable access to essential travel information.
Beyond the core WhatsApp functionality, Route Mobile also supports MRT Jakarta’s marketing efforts via an email solution. This enables MRT Jakarta to engage passengers with targeted email campaigns, sharing event updates, promotions, special offers, and other relevant information to foster stronger customer relationships extending beyond their travel.
This strategic one-year agreement will streamline the ticketing process and introduce enhanced marketing tools, boosting customer engagement and convenience for MRT Jakarta passengers.
Gautam Badalia, Chief Executive Officer, Route Mobile, expressed enthusiasm for this groundbreaking collaboration, stating, “We are pleased to partner with PT MRT Jakarta on this innovative project, which brings the convenience of WhatsApp communication to the MRT ticketing experience. Route Mobile’s solution provides customers with real-time information and seamless QR-based entry and exit, establishing a new benchmark for public transit efficiency. We look forward to enhancing PT MRT Jakarta’s customer engagement through our WhatsApp and email solutions.”
About Route Mobile Limited () (BSE: 543228) (NSE: ROUTE)
Founded in 2004, Route Mobile Limited (“RML”) is a cloud communications platform service provider serving enterprises, over-the-top (OTT) providers, and mobile network operators (MNOs). RML’s offerings include solutions in messaging, voice, email, SMS filtering, analytics, and monetization. RML boasts a diverse enterprise client base spanning various sectors, including social media platforms, banks and financial institutions, e-commerce businesses, and travel aggregators. RML is headquartered in Mumbai, India, with a global reach across Asia Pacific, the Middle East, Africa, Europe, and the Americas. Route Mobile is now part of Proximus Group, a digital services and communication solutions provider operating in Belgium and international markets.
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