BEIJING, March 10, 2025 — JD.com, Inc. (JINGDONG) has announced its partnership with the UEFA Champions League (UCL) as its official e-commerce innovation partner. JD.com, a major e-commerce and technology services company, along with its European brand ochama, will provide fans and consumers with unique access to football experiences, merchandise, discounts, prizes, and new service options.

The UEFA Champions League is recognized as Europe’s top club competition and a premier event in the world of football. Known globally, it is esteemed for its high level of competition and rich history, attracting fans worldwide.

Guy-Laurent Epstein, Joint Managing Director, UC3, stated, “We are delighted to welcome JD.com, Inc., a global leader in online retail, as the official e-commerce innovation partner of the UEFA Champions League. This partnership will bring fans worldwide closer to the game, fostering engagement and creating unique opportunities for them to celebrate their passion for football.”

James Shao, Senior Vice President of JD.com, Inc. and Head of Platform Operations and Marketing Centre at JD Retail, commented, “The partnership with the UEFA Champions League marks an important step in JD.com, Inc.’s global expansion. As one of the world’s most respected football tournaments, it offers an ideal platform to introduce JD.com, Inc. to European customers and increase brand awareness. Through this collaboration, we are dedicated to providing fans in Europe and China with unparalleled access to official merchandise and innovative digital experiences. We anticipate working with UC3 to create memorable moments for football fans globally.”

JD.com, Inc. will also collaborate with UEFA on events like the UEFA Super Cup, the UEFA Futsal Champions League, and the UEFA Youth League. Additionally, JD.com, Inc. will launch the official UEFA Champions League online store in China.

The partnership will give consumers access to exclusive discounts via JD.com, Inc., along with opportunities to win match tickets and exclusive prizes. As a global e-commerce leader, JD.com, Inc. aims to improve the consumer shopping experience with a broad selection of authentic, high-quality products and efficient fulfillment services. Through ochama, JD.com, Inc. operates in 24 European countries, offering products such as electronics, baby items, beauty products, and home appliances.

JD.com, Inc. and UEFA also plan to develop exclusive licensed products, offering football fans a wider array of merchandise and advanced e-commerce services. An e-commerce community will be created on the JD.com, Inc. app in collaboration with UEFA Champions League sponsors and football club brands, providing consumers with access to prizes, jerseys, and accessories.

About JD.com, Inc.
JD.com, also known as JINGDONG, has grown from an e-commerce platform into a leading technology and service provider. Known for innovation, the company has expanded into areas like retail, technology, and healthcare, aiming to transform business with digital solutions. Ranked 47th on the Fortune Global 500, JD.com is the largest retailer in China by revenue.

About UC3
UC3 brings together UEFA, European football’s governing body, and the European Club Association (ECA), which represents over 700 European clubs, to manage commercial rights to UEFA club competitions (UCCs). It is the commercial entity responsible for generating revenues from the UCCs and creating value for partners by overseeing the management, sales, and delivery of all commercial rights (including media, sponsorship, and licensing rights) for UEFA’s elite men’s and women’s club competitions.

 

SOURCE JD.com, Inc.

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