SAN JOSE, Calif., Feb. 6, 2026 — Luv’s Brownies®, the beloved Bay Area bakery famous for the Original Heart-Shaped Brownie®, is marking its 30th anniversary with an unprecedented year of milestones: being named an approved supplier for NFL Super Bowl LX, expanding its reach into Alameda County, launching its fifth annual Grit Scholarship, and playing a key role in a major Big Game kickoff celebration in downtown San Jose.

Applications for the 2026 Luv’s Brownies Grit Scholarship are currently open to students who have demonstrated resilience, persistence, and resolve in overcoming challenges while pursuing higher education or vocational training. Up to three scholarships of $500 each will be awarded.

Eligible students must submit a 500-word “grit story” essay, letters of recommendation, proof of community service involvement, verification of enrollment in a four-year college, community college, or vocational program, and documentation of financial need.
Applications close at 10 p.m. PST on Wednesday, May 27, 2026.
Apply at:

As a significant business milestone, Luv’s Brownies has been selected as an approved local supplier through the NFL’s Super Bowl LX Source Program, positioning the company to bid for Super Bowl–related contracts as the Bay Area prepares to host the global event.

The brand is also expanding its community footprint beyond Santa Clara County into Alameda County, where its Luv’s Brownies Food Truck has become a popular staple at regional events.

“The Luv’s Brownies Food Truck has expanded its business to Alameda County and has become a local favorite, appearing at community events in partnership with the Fremont Chamber of Commerce and Fremont Street Eats,” said Napoleon Batalao, Director of Digital Communications for the Fremont Chamber. “We’re proud of the connection we’ve built between outstanding food trucks like Luv’s Brownies and the community that shows up to support our events.”

To honor its 30-year milestone, Luv’s Brownies will participate in a two-day Big Game Kickoff concert and block party in downtown San Jose on Friday and Saturday leading into Super Bowl Sunday. The large-scale celebration will feature performances by a two-time Grammy Award–winning R&B artist and an internationally acclaimed DJ and producer, along with street closures near San Jose City Hall. Luv’s Brownies will serve fans from its food and dessert truck throughout the weekend.

“Celebrating 30 years of Luv’s Brownies — while marking five years of our Grit Scholarship and being recognized by the NFL — is incredibly meaningful,” said Andrea (pronounced Aundrea) Lacy, Founder and CEO of Luv’s Brownies. “This journey reflects perseverance, creativity, and the power of community. From launching a bold idea to being part of Super Bowl week in our hometown, this moment is about never giving up.”

Lacy’s personal story aligns with the scholarship’s mission. While attending San Jose State University, she worked three jobs to pay for school before discovering she had dyslexia — a learning difference that later revealed her creative strength. A recipe error caused by transposing ingredients led to the creation of Luv’s Brownies’ iconic heart-shaped brownie, now its signature product.

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About Luv’s Brownies® — Home of the Original Heart-Shaped Brownie® Award-Winning Brownies A Bay Area Favorite Since 1996

Founded in 1996, Luv’s Brownies is a digital-native bakery renowned for its signature heart-shaped brownies, offering nationwide shipping and local delivery. The company also operates a Cuban café and dessert truck serving Santa Clara and Alameda counties, featuring Cuban sandwiches, unique beverages, and award-winning desserts. Luv’s Brownies has been featured on Good Morning America, Essence, Rachael Ray Magazine, and the cover of Black Enterprise.

SOURCE Luv’s Brownies