(SeaPRwire) –   McDonald’s Türkiye has unveiled an innovative fix for a frequent problem among online gamers: being disconnected during meal times. Bundled with the Pro Gamer Menu, the “Archie” gadget is engineered to maintain character movement, aiding in a seamless gaming session.

ISTANBUL, April 3, 2026 — McDonald’s consistently reshapes customer experience with functional innovations that align with daily routines. The expansion of digital living, marked by a surge in at-home entertainment and gaming, is prompting brands to discover fresh methods for deeper connection. Motivated by this understanding, McDonald’s Türkiye has crafted a novel solution aimed at a core gamer dilemma.

 

 

During online play, a short pause to eat can result in ejection from a game, mission failure, or lost progress. Addressing a long-standing issue gamers often tackle with makeshift fixes, McDonald’s Türkiye presents “Archie,” a tool that lets players savor their food and continue gaming at the same time. The concept was realized by TBWAIstanbul, a top-tier agency known for its prize-winning campaigns that influence advertising and marketing, creating a unique brand interaction.

Included with the Pro Gamer Menu, Archie boasts a pliable design modeled after the brand’s famous Golden Arches. It connects the controller’s thumbsticks, enabling the in-game avatar to keep moving while the player is temporarily absent (AFK). Available for a limited period only via delivery, the Pro Gamer Menu comes with a Big Mac®, medium fries, a medium Coca-Cola, and an 8-piece serving of onion rings.

“Turning Gamer Insight into Experience”

Özdeş Dönen Artak, CMO of McDonald’s Türkiye, shared thoughts on the initiative:

“Stepping away from online gameplay—particularly in crucial moments—can immediately break the game’s momentum. This is why numerous gamers resort to various tricks. We converted this common practice into a key gamer insight and integrated Archie into the McDonald’s experience by providing it as a complimentary item with the Pro Gamer Menu.”

Artak noted that McDonald’s Türkiye plans to continue building the brand’s presence with imaginative, problem-solving campaigns in the future.

About McDonald’s Türkiye

As per Brand Finance’s “Global 25 Most Valuable Restaurants 2026” ranking, McDonald’s—acknowledged as the planet’s top-valued restaurant brand—launched its first Turkish outlet in 1986. Currently, McDonald’s Türkiye runs 319 restaurants staffed by more than 10,000 committed employees. Dedicated to bolstering the national economy, the firm procures 98% of its goods and services from domestic suppliers.

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Kaan Kirişçioğlu
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İlayda Karacaoğlu
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