Performance Brokerage Services, a leading firm in dealership transactions, has announced that it facilitated the sale of Nature Coast RV in Crystal River, Florida, from Randy and Nancy Fife to Fun Town RV, a prominent RV dealership group in the U.S.

IRVINE, Calif., June 19, 2025 — , The top dealership brokerage firm in North America is pleased to announce the sale of Nature Coast RV in Crystal River, Florida from Randy and Nancy Fife to Fun Town RV, one of the nation’s leading RV dealership groups.

Nature Coast RV, a family-run RV dealership located on Florida’s west coast, was established in 2006 by Randy and Nancy Fife and has operated from the same location since its founding.

Before starting Nature Coast RV, Randy and Nancy owned Quail Roost RV Campground, situated directly across from the future dealership site. Recognizing a growing need for affordable RVs among seniors, they were inspired to launch Nature Coast RV, aiming to make RVs more accessible for retirees to enhance their retirement experiences.

After almost 20 years, Randy and Nancy are retiring and passing the dealership on to new ownership.

Following the sale, Nature Coast RV President Randy Fife said, “I am very happy that I chose Jesse Stopnitzky with Performance Brokerage Services to handle the sale of my family-owned RV dealership. Coming from a family business himself, he understands the anxiety that family members and employees experience throughout the transition from a small business to a large corporation. Jesse was always available, no matter what day or time it was. With his vast knowledge and experience in dealership sales, he was able to answer all our questions and help guide us through the steps needed to accomplish a quick and smooth transaction.”

In the past five years, Performance Brokerage Services has advised on nearly 400 dealership sales, making it the highest-volume dealership brokerage firm in North America. Jesse Stopnitzky, Co-Owner and Director of the RV Division, and Bruce Marcia, Partner at Performance Brokerage Services, served as the exclusive advisors to the seller in this transaction.

Jesse Stopnitzky stated, “I have known Randy Fife for many years and hold him in high regard. Randy’s dedication to his employees and customers was evident from our first meeting. He took immense pride in his business, maintaining a well-kept facility, managing inventory effectively, and fostering a company culture focused on customer satisfaction. We were delighted to assist Fun Town RV, one of the nation’s most respected dealership groups, in entering a new state. Fun Town RV is always a pleasure to work with because they negotiate fairly, honor their commitments, and embody the values our clients seek in a buyer. We wish Randy and Nancy a well-deserved retirement and Fun Town RV great success as they expand into Florida!”

Fun Town RV is the top towable RV dealer in the nation, with 29 retail locations and four service and PDI centers. With its expansion into Florida, Fun Town RV continues to grow its presence.

Jarrod McGhee, Founder & CEO of Fun Town RV, commented, “Jesse Stopnitzky and the team at Performance Brokerage Services are excellent to work with. I find them prompt, straightforward, and a pleasure to work with. I would certainly do business with them again in the future. They make the entire process as painless as possible.”

Randy and Nancy Fife were represented by R. Wesley Bradshaw at Bradshaw & Mountjoy.

Fun Town RV was represented by Mark E. Bishop at Kelly Hart.

Nature Coast RV will be rebranded as Fun Town RV Nature Coast and will remain at its current address at 9800 North Citrus Avenue in Crystal River, Florida.

About 

Performance Brokerage Services, Inc. is the leading dealership brokerage firm in North America, specializing in buy-sell transactions for automotive, RV, commercial truck, powersports, and equipment dealerships.

With over 30 years of experience, 900 dealerships sold, and a 90% closing rate, the company is known for its ethical conduct and integrity.

The company provides complimentary estimates of value with no upfront fees, retainer, cost reimbursement, and only charges a success fee after the deal is finalized.

Based in Irvine, California, and supported by 12 regional offices across the United States and Canada, the company offers clients national exposure with local representation.

As trusted experts in the industry, the company leverages a broad network of industry-related attorneys, accountants, hundreds of registered buyers, and long-standing relationships with various vehicle manufacturers.

For more information about Performance Brokerage Services, visit .

Media Contact:
Jesse Stopnitzky, Co-Owner
(949) 309-2851
 

SOURCE Performance Brokerage Services, Inc.

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