AIR is also introducing Al Fakher Tobacco Pods, Zodiac Tea Pods, and Pacific Realms CBD Pods in the U.S.

CHARLOTTE, N.C., Nov. 20, 2024 —  Advanced Inhalation Rituals (AIR), the producer and distributor of Al Fakher, the leading global hookah brand, proudly announces the U.S. launch of OOKA, a highly adaptable and user-friendly hookah system. This stylish and portable charcoal-free device offers a contemporary approach to hookah enjoyment via its advanced pod system and heating technology.

Alongside the device, AIR is releasing Al Fakher tobacco pods, Zodiac (nicotine-free, tea-based molasses pods), and Pacific Realms (premium CBD-infused hemp flower pods). OOKA pods, containing authentic hookah molasses, tea-based molasses, or CBD-rich hemp flower, are meticulously hand-packed.

OOKA, representing the future of hookah, is the result of extensive research and substantial development investment. Compared to traditional hookah, OOKA provides a cleaner experience, eliminating the need for charcoal and the associated preparation, ash, and mess. Its portability and simple assembly, combined with its pod-based system, enable faster enjoyment than traditional methods. It’s ready to use in just five minutes, delivering approximately 45 to 60 minutes of use.

Furthermore, OOKA incorporates advanced heating technology to ensure each pod reaches its optimal temperature. This is achieved through a smart NFC chip (unique to each pod) that communicates the ideal heating profile to the OOKA device, ensuring consistent sessions. Premium-grade aluminum pod capsules with nano perforations guarantee even heat distribution and improved airflow.

“As consumer demand for cleaner experiences increases, OOKA not only reimagines a centuries-old tradition but also creates new opportunities for social connection,” stated Ashley Bock, Marketing Director of the Americas at AIR. “By eliminating messy charcoal, OOKA delivers a cleaner, more enjoyable experience, bringing people together and fostering social interaction in a new way.”

In the U.S., the OOKA device retails for $399. Tea-based and tobacco hookah pods are available in two-packs for $12, while CBD pods, launching later this year, will be sold in two-packs for $16. For further details or to purchase, visit .

About Advanced Inhalation Rituals (AIR)
Established in 1999 and headquartered in Dubai, Advanced Inhalation Rituals (AIR) operates in over 100 countries and leads the $19 billion global hookah market. Focused on innovation, it blends tradition with cutting-edge technology, achieving three times the growth rate of its competitors over the past decade.

In 2023, AIR revolutionized the future of hookah with the introduction of OOKA, providing the most versatile and convenient hookah experience. Combining advanced heating, a pod system, sleek design, and superior performance, OOKA modernizes the traditional hookah experience. AIR holds 47% of the global hookah market, projected to reach $22 billion by 2026. Its portfolio includes brands such as Al Fakher, the world’s leading hookah brand, Hookah-Shisha.com, the premier e-commerce platform for all things hookah, the OOKA device, and Al Fakher, Zodiac, and Pacific Realms OOKA pods. For more information, visit .

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SOURCE OOKA