The PenFed Foundation’s original song “The Least We Can Do” has earned them a nomination in the call to action category.

TYSONS, Va., April 21, 2025 — The PenFed Foundation, a national nonprofit dedicated to helping veterans transition to civilian life, has been named a finalist for the 17th Annual Shorty Awards. Their song, “The Least We Can Do,” is nominated in the call to action category, recognizing the impact and creativity of their digital media efforts.

“The Least We Can Do (The PenFed Foundation Song)” is a moving music video with a powerful message: Even if you haven’t served in the military, you can still support those who have by giving back. The video is a call to action, encouraging viewers to support service members and their families through organizations like The PenFed Foundation. The campaign aims to boost donations, raise awareness, and bring people together through impactful storytelling, visuals, and music.

“We’re particularly thrilled about the nomination for ‘The Least We Can Do’ because it reflects our core mission and inspires everyone to support our veterans in any way they can,” stated The PenFed Foundation President Andrea McCarren. “Every contribution, from donations to volunteering, makes a difference. The PenFed Foundation is committed to offering essential programs that uplift and aid the military community, and this song embodies that dedication.”

Show your support for The PenFed Foundation by voting for “The Least We Can Do” .

“Being shortlisted for a Shorty Award demonstrates a commitment to innovation and pushing boundaries in an industry driven by creativity,” said Junmian Sun, Managing Director of the Shorty Awards.

Winners are chosen by the Real Time Academy, comprised of industry experts from leading brands and organizations like Bumble, VML, Google, Warner Bros, Edelman, Meta, Ben & Jerry’s and . The awards ceremony will be held on May 21, 2025, at Tribeca 360º in New York City.

ABOUT PENFED FOUNDATION
Established in 2001, The PenFed Foundation is a national nonprofit that assists veterans in transitioning from military service to civilian success. In partnership with PenFed Credit Union, the Foundation has provided over $55 million in financial assistance to veterans, active-duty service members, and military families. PenFed Credit Union covers the Foundation’s administrative and salary costs, ensuring that more of your donation directly supports our programs. For more information, visit .

ABOUT THE SHORTY AWARDS
The Shorty Awards, also known as “The Shortys,” recognize the most innovative work in digital and social media from brands, agencies, and organizations.

Founded in 2008, past Shorty Award winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as MTV Entertainment Studios & Paramount, Digitas, HBO, Meta, Airbnb, Honda, UNICEF and PepsiCo.

The Shortys aim to celebrate, inspire, and elevate digital storytelling. Entries are judged on creativity, strategy, and engagement by the Real Time Academy, a select group of industry leaders. The public can also participate by voting for their favorite contenders during Audience Honor Voting.

The Shortys currently host two annual competitions: the Shorty Awards and the Shorty Impact Awards, which focus on work with a positive social impact.

FIND THE SHORTY AWARDS ONLINE

Website:
LinkedIn:
Twitter: @shortyawards
Instagram: @shortyawards
YouTube:

SOURCE PenFed Foundation

“`