(SeaPRwire) –   SÃO PAULO, March 31, 2026 — SOFTSWISS, a global iGaming technology provider, has unveiled a limited-edition capsule collection in partnership with motorsport legend Rubens Barrichello and racing brand Sparco. Building on the success of their first collaboration capsule, the trio returns with this new edition, inspired by the Driven by Ambition concept.

The collection will be presented at BiS SiGMA South America 2026, a milestone moment for the partnership in the core of the Latin American market.

Barrichello’s storied racing career, Sparco’s rich motorsport heritage, and SOFTSWISS’ innovative technology have all been shaped by environments where reliability is critical and performance is tested under pressure. This second capsule edition embodies those core values.

Designed by Brazilian sportswear designer Denis Romanell, the collection uses technical fabrics and sharp geometric shapes to evoke the visual trail of a moving car, balancing tactile comfort with the resilience needed for the track. At the heart of its visual identity is the Velocity Bar, a signature graphic element created exclusively for this collaboration.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, commented: “When I raced on the world’s top tracks wearing Sparco gear, I never imagined creating my own collection with them. Back then, my sole focus was victory, taking each step forward one at a time. Today, this capsule with SOFTSWISS and Sparco holds special meaning—it symbolizes our shared journey: a commitment to staying true to your path, respecting hard work, and building something consistent, reliable, and trustworthy. Just like in motorsport, success comes from dedication, precision, and partners who share the same values.”

Diego Lamura, Corporate Marketing and Communication, Motorsport and Partnerships at Sparco: “At Sparco, performance has always been about more than speed—it’s about engineering, trust, and long-term partnerships. Working with Rubens is part of our track history, and evolving that relationship into a second capsule collection with SOFTSWISS reflects the natural progression of that legacy. This isn’t just a lifestyle collection; it’s a collaboration rooted in shared standards and the drive to keep pushing forward.”

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. Its expert team, based in Malta, Poland, and Georgia, includes more than 2,000 employees.

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