– Cost-effectiveness, ease of access, and safety concerns are driving the preference for domestic travel within the APAC region.
– Digital platforms are pivotal in travel planning, proving reliable and user-friendly.
– Travel motivations are diverse, encompassing city breaks, nature excursions, and wellness escapes.
SINGAPORE, Dec. 15, 2024 — , Southeast Asia’s leading travel platform, in collaboration with YouGov, has published a study, “Travel Redefined: Understanding and Catering to the Diverse Needs of APAC Travelers”.
A survey of almost 12,000 individuals across nine nations reveals evolving travel patterns and preferences in the Asia-Pacific (APAC) region, offering valuable insights for anticipating future trends and enhancing traveler experiences from 2025 onward.
“The APAC region presents abundant opportunities, but its diversity necessitates innovative and nuanced approaches. Understanding the specific requirements of this diverse market is crucial for travel providers aiming for success in this dynamic travel sector. Success hinges on incorporating these insights into creative strategies—connecting travelers with their desired experiences,” stated Caesar Indra, President of Traveloka.
Traveloka remains committed to supporting travelers and industry partners as the APAC travel industry continues to transform. This report offers stakeholders a comprehensive analysis of changing behaviors, revealing opportunities and navigating this rapidly evolving landscape.
“This study is more than just a current trends overview; it serves as a future roadmap for APAC travel,” added Indra, “Utilizing these findings, our partners can proactively adapt and lead with confidence.”
The complete study, including in-depth country-specific analyses, is accessible . Key findings are:
APAC travelers are far from uniform
In Singapore, 38% of travelers prioritize relaxation and rejuvenation, favoring city getaways. Conversely, 47% of Indonesians seek adventure, preferring natural attractions such as mountains and national parks. In Japan, wellness and cultural experiences are paramount, with 40% of travelers selecting spa retreats and historical sites.
Domestic tourism is dominant
70% of travelers in markets such as Thailand, Indonesia, and Japan opt for domestic exploration. In Thailand and Indonesia, affordability and convenience are key motivators, while 65% of Japanese travelers cite safety as the primary reason for choosing domestic travel.
Cost is a major decision factor
Almost half of respondents in markets including Singapore (45%), Australia (48%), Japan (43%), Malaysia (46%), and Indonesia (46%) prioritize affordability in accommodation choices. With appropriate incentives, APAC travelers are open to exploring unfamiliar destinations.
The rise of digital travel platforms
Digital platforms are increasingly integral to APAC travel planning, simplifying bookings for accommodation, transportation, activities, and itinerary management. In markets such as Indonesia and Singapore, 53% of respondents utilize digital travel platforms for leisure trips. Platforms like Traveloka have gained prominence by effectively meeting these needs. Furthermore, 83% of travel platform users express significant confidence in the security and reliability of these platforms, highlighting the crucial role of trust in driving digital adoption.
Sustainable travel is gaining momentum
Sustainability is increasingly influencing travel decisions in APAC. Interest is particularly strong in India, Thailand, Vietnam, and Indonesia, where over 80% of respondents favor sustainable travel. However, challenges remain: 32% find sustainable options too expensive, while another 32% are uncertain about where to find them.
About the study
Survey data was compiled from 11,467 respondents via YouGov panels across nine APAC markets. The sample accurately represents each country’s population. For further details, see the “Methodology” section .
SOURCE Traveloka