LONDON, April 10, 2025 — WOW Vegas has announced an extended partnership with Paris Hilton, the globally recognized entrepreneur and media personality, and her company , a next-generation media and lifestyle brand. This multi-year agreement ensures Hilton will continue as the face of the WOW Vegas brand for another two years.
Under the renewed terms, Hilton will star in a new series of marketing campaigns, with 11:11 Media handling the creative development and production. This extension follows an already successful collaboration that helped establish WOW Vegas as a leading and well-known brand in the social casino sector.
Paris Hilton shared her thoughts on the extended partnership:
“WOW Vegas offers top-tier entertainment, innovation, and a strong community feel – values that align perfectly with 11:11 Media. I’m thrilled to add even more of my signature sparkle to this next chapter,” said Paris Hilton.
The upcoming campaign is slated to launch later in the year and will feature Hilton in dynamic, visually appealing advertisements aimed at capturing the attention of a wide, digitally active audience. With 11:11 Media leading the creative aspects, the campaign is expected to be high-quality and engaging, blending celebrity appeal with gaming and lifestyle elements.
Richard Skelhorn, co-founder of WOW Vegas, stated:
“Paris is an extraordinary individual whose creativity, professionalism, and cultural impact are unmatched. We have developed an excellent working relationship and are excited to build upon it with this renewed commitment. Our planned campaign is ambitious, entertaining, and perfectly aligned with what our players enjoy.”
To support the new marketing efforts, WOW Vegas has also enlisted TokenMind, a new digital media firm founded by Skelhorn, to manage digital media buying and strategy. TokenMind will concentrate on expanding advertising efforts across platforms like Meta, X (formerly Twitter), and other performance-based digital channels, ensuring the campaign effectively reaches audiences throughout the United States.
The extended partnership with Hilton represents a key milestone for WOW Vegas as the company aims to further develop its brand, strengthen connections with its growing player community, and push the boundaries of social gaming entertainment.
ABOUT 11:11 MEDIA
, founded in 2021 by Paris Hilton and entertainment veteran Bruce Gersh, is a next-generation entertainment company connecting content, community, and commerce at the heart of pop culture.
The company’s diverse business portfolio includes film, TV, audio, music, books, consumer products, and digital ventures, focusing on lifestyle, fashion, beauty, wellness, art, travel, and more. 11:11 Media’s core mission is to elevate brands, foster communities, and create social impact through compelling storytelling, experiences, and products.
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