COPENHAGEN, Denmark, June 5, 2025 — Heimdal, a leading unified cybersecurity solutions provider, has launched the second episode of its podcast, The MSP Security Playbook. This episode features MSP marketing expert Paul Green, who offers advice on creating lasting client relationships and successful marketing plans for managed service providers (MSPs).

In this episode, Paul Green explores:

• A marketing system that involves three steps: developing audiences, nurturing relationships, and converting those relationships. He stresses that MSP sales cycles can take several years.
• The “only you” rule: prioritize tasks that only you are qualified to perform, and delegate, outsource, or automate other tasks.
• The significance of retaining clients, pointing out that clients are deliberate in both joining and leaving, emphasizing the importance of establishing a strong initial relationship.
• The episode also includes an MSP Hot Seat segment, which provides solutions for justifying security investments when clients express concerns about the expense.

According to Paul Green, “The aim of all your marketing efforts should be to deliver the appropriate message to the intended audience at the optimal time, considering they might not consider switching providers for another decade.”

The MSP Security Playbook podcast is designed to give MSPs useful knowledge and strategies to improve their cybersecurity services and grow their businesses.

Episode 2 can now be found on all major podcast platforms.

About Heimdal

Heimdal, founded in Copenhagen in 2014, provides CISOs, security teams, and IT administrators with comprehensive, proactive security for their entire IT infrastructure. Their award-winning cybersecurity solutions cover everything from endpoint to network security, including vulnerability management, privileged access control, Zero Trust, and ransomware protection.

Press Contact:

Madalina Popovici
Media Relations Manager

This information was provided by Cision.

The following files are available for download:

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