(SeaPRwire) –   A two-day interactive event merges gaming, car culture, and real-world exploration, inspired by the launch of the new Forza Horizon 6 game

PLANO, Texas, May 29, 2026 — Toyota today announced “Lost & Found: The Challenge” Forza Horizon and Toyota’s Barn Find Pop-Up at Westfield Century City. This free public event runs Saturday, May 30, 2026, from 10 a.m. to 8 p.m. and Sunday, May 31, 2026, from 11 a.m. to 7 p.m. in the atrium plaza at Westfield Century City. Developed in partnership with Intertrend Communications, the pop-up transforms the franchise’s iconic “Barn Finds” gameplay into an interactive real-world experience celebrating the overlap between gaming fans and automotive culture.

Following the highly anticipated launch of Forza Horizon 6, the event invites fans to peek inside a locked Japanese-themed barn inspired by the game’s legendary discovery missions, where players follow clues to uncover hidden vehicles. At the heart of the experience is a Toyota Land Cruiser featured on the Forza Horizon 6 cover art, complementing other Toyota vehicles prominently showcased throughout the game.

Designed as an interactive puzzle and discovery challenge, guests will look through cracks, windows, and hidden openings in the structure to find clues tied to both Toyota Land Cruiser’s heritage and gameplay-inspired mysteries. Visitors who complete the experience will receive collectible prizes and sweepstakes entries for custom-branded Xbox Series X consoles and digital copies of Forza Horizon 6.

“Toyota trucks have always been driven by a spirit of adventure, exploration and innovation, and this experience brings those values to life in a way that connects authentically with gaming and car culture communities,” said Owen Peacock, general manager, Vehicle Marketing & Communities at Toyota Motor North America. “By bringing the excitement of Forza Horizon 6 into the real world, we’re creating a fun and memorable opportunity for fans to engage with Land Cruiser.”

The family-friendly experience also includes two playable racing simulators where attendees can test-drive Forza Horizon 6 (Rated E for Everyone), along with hidden Easter eggs, limited-edition merchandise giveaways, and more.

For more information, please visit here.

ABOUT TOYOTA:
Toyota (NYSE:TM) has been part of North America’s cultural fabric for nearly 70 years and is committed to advancing sustainable, next-generation mobility through its Toyota and Lexus brands, plus over 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America, who have contributed to the design, engineering, and assembly of over 50 million cars and trucks at its 14 manufacturing plants. In 2025, Toyota’s North Carolina plant began assembling automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

CONTACTS:
Sam Mahoney
Toyota Motor North America
(980) 900-8573
samuel.mahoney@toyota.com

Michael Vitug
Intertrend Communications
(562) 279-4333
michael.vitug@intertrend.com

SOURCE: Toyota Motor North America